A B2B ordering platform that replaced the sales inbox
Custom trade-account ordering built on top of an existing inventory system, replacing a 900-product PDF and an email queue.
- Client
- Wholesale supply groupName withheld at the client’s request
- Sector
- Distribution
- Year
- 2025
- Orders placed self-serve
- 68%
- Quote turnaround
- Instant
- Systems integrated
- 3
The challenge
Buyers emailed a sales rep to place every order, then waited a day for a quote. The team could not scale past the hours in a rep’s week, pricing lived in a spreadsheet, and nobody could see which products were being looked at before an order arrived.
What we did
- 01
Modelled the catalogue around how buyers actually search — by fitting, material, and lead time — rather than around the internal product hierarchy.
- 02
Built a trade-account ordering flow with tiered pricing, saved order templates, and re-order in two clicks.
- 03
Integrated with the existing inventory system over its API so stock and pricing stay authoritative in one place.
- 04
Instrumented the funnel end to end so the sales team can see intent before a buyer ever calls.
The outcome
Reps moved from taking orders to opening accounts. The platform now handles routine re-orders on its own, and the team can see demand shifting weeks before it shows up in revenue.
Let’s talk about what you’re building.
Tell us where you are and what you need. You will hear back within two business days with honest thoughts on scope, budget, and whether we are the right studio for it.
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